The new standard in modern fragrance.
discoverscent highlight — Green Cedar
A VELVETY, RICH WOOD
Feels like walking through dense forest — tree-tops swaying in the wind, soft moss underfoot, fragrant sap dripping from branches overhead. Green Cedar is a genderless, woody scent both intoxicating and invigorating.
SHOP GREEN CEDARscent highlight — Green Cedar
best-selling natural perfumes
our story
For nearly a decade, our mission has been to create the world’s best 100% natural perfume without compromising on ethics or aesthetics, and in doing so, inspire positive change. Born in Amsterdam and now calling Wellington, New Zealand home, you can find our collection in a thoughtful edit of the world’s top stores, across 25 countries.
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our standard
Ingredient Purity.
100% Natural. 0% Petrochemical.
Future Forward.
Natural science and biotechnology for precision scent-making.
Conscious Consumption.
Considered, thoughtful edits and a less-is-more philosophy.
Nourished by Nature.
Nothing artificial. Just beautiful scents, with regenerative properties.
our standard
Introducing 100% natural room sprays
You’ve been asking for Abel in your home since day one. Scent your space with an elevated scent ritual created using our newest 100% natural, plant-derived and non-toxic Room Sprays, crafted with ingredients that bring nature inside in the most elegant way.
shop nowIntroducing 100% natural room sprays
“Each spritz works with your body's chemistry for a fragrance that continues to evolve on your skin throughout your day. It's the gift the keeps giving, for both you, and the planet.”
“Abel brings niche fragrance quality to the world of all-natural perfume. That means no preservatives or synthetic ingredients, just pure plant goodness.”
“The 23 Best Summer Fragrances of 2023: Abel's Cyan Nori is a salty, citrus fragrance that screams summer.”
“Sustainability can be in the sustainability of the packaging material, but also in environmentally friendly extraction of the ingredients and the avoidance of synthetic ingredients. Abel ticks all boxes.”
“Best Clean Fragrance Winner of InStyle's Best Beauty Buys 2023: If I could capture a calm meditative state in a bottle, it would be this scent.”
latest journal post:
in conversation — Camille Becerra
Camille Becerra is a New York-based chef, food stylist and recipe developer — recently publishing her first cookbook Bright Cooking, which showcases her commitment to healthful, seasonal and local ingredients.
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latest journal post:
in conversation — Camille Becerra
