Creating Pink Iris was our biggest creative challenge yet. It took us well over two years to perfect this modern day floral using only natural ingredients. Different to other fragrances in our collection, we started on the Pink Iris journey in response to customers demanding a floral scent. I had a clear vision in my mind of what they wanted - the olfactory equivalent of a gender neutral modern day trench - timeless and sophisticated - but achieving this was anything but simple.

Traditionally floral fragrances made with only naturals tend to smell outdated - reminiscent of your grandmother’s soap collection - something that obviously wasn’t an option for us! Modernity is in our DNA and I knew if we were going to deliver something our customers truly loved it had to be classic, but also fresh and distinctive.

There was a day during the creative process in the lab in Paris when Isaac and I almost came to heads. I believe he thought I was being unreasonable, that it wasn’t possible to deliver this modern take on a classic floral using a purely natural palette. We were both very happy when he proved himself wrong!

I especially adore seeing our young male customers drawn to this scent, it’s all the proof I need to know we hit our mark.

Frances