laundry day NEW
Laundry Day Eau de Parfum is a crisp, sun-filled citrus.
Inspired by the energy of spring – that evocative time of year when windows are flung open to let the outside back in, the scent of fresh grass fills the air, and laundry can be hung outside to dry. The scent of freshly cut grass and aldehydes – an accord reminiscent of fresh laundry, crisply opens the fragrance. Citrus and passionfruit heart notes brighten the scent, creating a juicy centre. Vetiver offers a cool and woody dry down, that lasts on the skin throughout the day. This balanced blend of fresh, green citrus is perfect to welcome the spring, or call to mind its optimism.
| TOP | Cut grass, aldehydes |
| HEART | Lime, passionfruit |
| BASE | Vetiver |
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| INGREDIENT | ORIGIN |
|---|---|
| Aldehyde c12 | Biotech aldehyde note |
| Ambrettolide | Plant-derived musk note |
| Ambroxan | Biotech ambergris note |
| Non-denatured organic grain alcohol | Italy |
| Bergamot oil | Italy |
| Decalactone gamma | Plant derived creamy note |
| Green tea extract | Plant derived green tea note |
| Hexenol cis-3 | Plant derived green tea note |
| Ketamber | Biotech ambergris note |
| Lime oil | West India |
| Magnolia flower oil | China |
| Neroli oil | Tunisia |
| Orange essential oil | South Africa |
| Passionfruit upcycled | Food industry by-product |
| Vetiver essential oil | Haiti |
| Base: Grain Alcohol (Not Denatured) - Italy *Organic (Eau De Parfum Only.) |
From bio-plastic to biotech
RADICAL CAPS
Introducing our new perfume caps—circular step forward. Made from a Vivomer, a biotech non-plastic material that is fully home compostable. The caps enzymatically break down over 20 weeks when returned to nature, leaving no trace.
100% natural fragrance
Our fragrances are made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem. All of our products are vegan and cruelty free with all ingredients ethically sourced. We believe in complete ingredient transparency and provide a full list of ingredients in all our fragrances.
Master Perfumery
"Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone." - Isaac
Biotechnology
Transparency
The fragrance world has always been shrouded in secrecy. At Abel, we’re passionate about changing that. From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.
Always conscious of our environmental footprint, we never introduce a new fragrance to our core collection without removing one first. Defying industry trends of excess, our ‘one in, one out’ policy embodies the mindful approach underscoring everything we do.
On a dark Parisian Autumn’s day in the lab with Isaac, I found myself dreaming of the crisp spring air back home in New Zealand. For me, there’s something deeply uplifting about springtime and the reawakening it signifies. I turned to our master perfumer Issac with the idea to capture this feeling in a bottle, something he immediately understood.
We got lost in the feeling of that first day of spring - when you throw open your windows and anticipate the beauty of the season ahead. Inhale the sweet aroma of freshly cut grass and take joy in the ritual of hanging your sheets on the line, knowing they'll dry crisp and fresh. Originally we coined this creative idea ‘Laundry Day’ purely as a working name, but it stuck, and Laundry Day became a metaphor for all that is possible in the change of the seasons.
To capture the energy of spring, Laundry Day opens with a zesty cut grass and biotech aldehyde accord, has an upcycled passionfruit and lime heart, and a rich vetiver base.
The overall effect is a verdant, sun-filled citrus that reawakens the senses. Transporting you to spring, no matter where you are, or what season you’re in.
Frances
4.7 Rating
43 Reviews
