worn by them
A Valentine’s Day edit of genderless fragrances — made to be layered, shared, and worn together.
WORN BY THEM — exploring how fragrance becomes an olfactory signature of those we love.
03 — RORY & WHITNEY
02 — KATE & JULIA
01 — RYAN & ED
RORY BRADSHAW & WHITNEY LOVE

We spoke with Whitney Love and Rory Bradshaw to explore how scent is worn by them; shaping rituals, closeness, and moments lived together.

Rory is a UK-based yoga teacher, best known for his work teaching yoga and mindfulness inside men’s prisons. Whitney is a social media strategist and creator.
KATE OWEN & JULIA PLATT HEPWORTH

We spoke with LA-based couple, Kate Owen and Julia Platt Hepworth about how scent is worn by them — shaping daily rituals, closeness, and moments lived together.

Kate, a photographer, and Julia, a stylist, first met when Kate was searching for a stylist for her LA shoot, and discovered Julia’s work.
RYAN CULLEN & ED WEST

We spoke with Ryan Cullen and Ed West about how scent is worn by them — shaping daily rituals, closeness, and moments lived together.

Ryan is a Sydney-based photographer, while Ed is a city-based florist and the founder of Poho Flowers and Little River Farm.
DISCOVER BESTSELLERS
LAUNDRY DAY
CYAN NORI
THE APARTMENT
EAU DE PARFUM
LAUNDRY DAY

A crisp sun-filled citrus

50mL

EAU DE PARFUM
CYAN NORI

A salty sweet aquatic

50mL

EAU DE PARFUM
THE APARTMENT

A dark floral gourmand

50mL

DISCOVERY SET
Create your own set of 3 Perfume Minis. Each set comes with a credit to redeem.
"New Zealand natural perfume brand Abel combines biotech with the expertise of top perfumers and opens the path to innovation."
"This audacity to be unique spills into their innovative recipes, which use upcycled ingredients from the food industry as well as lab-grown natural ingredients to reduce the brand’s climate impact."
"The brand uses some of the world’s rarest — and most expensive — ingredients (Iris Butter and Rose Absolute among them) alongside cutting-edge biotech molecules."
"Natural perfume, but make it powerful. After a decade of innovation, Abel’s reformulated fragrances blend biotech brilliance with plant-based purity."
"In a market where clean often means compromised, Abel is making 'radical fragrance' look effortless. No petrochemicals. No greenwashing. Just modern perfumes for people who care what their beauty choices stand for."
"Abel’s decade of patient innovation positions the brand not just as a luxury alternative, but as a leading example for what the entire industry could become."
"Modern perfumes for people who care what their beauty choices stand for."
RADICAL FRAGRANCE
Radical Fragrance; Biotechnology, Master Perfumery and 100% Natural Ingredients
FRAGRANCE FINDER QUIZ
Discover your new 100% natural signature scent.