modern, natural fragrance


You’ve been asking for Abel in your home since day one. Scent your space with an elevated scent ritual created using our newest 100% natural, plant-derived and non-toxic Room Sprays, crafted with ingredients that bring nature inside in the most elegant way.

Available now in three fragrances, Scene 01, Scene 02 and Scene 03. Purchase any Room Spray and receive a complimentary limited edition furoshiki gift wrap created by Dutch artist Levi Wattimena.

shop now

Introducing 100% natural room sprays

For nearly a decade, our mission has been to create the world’s best 100% natural perfume without compromising on ethics or aesthetics, and in doing so, inspire positive change. Born in Amsterdam and now calling Wellington, New Zealand home, you can find our collection in a thoughtful edit of the world’s top stores, across 25 countries.

read more

our story

“Each spritz works with your body's chemistry for a fragrance that continues to evolve on your skin throughout your day. It's the gift the keeps giving, for both you, and the planet.”

“Abel brings niche fragrance quality to the world of all-natural perfume. That means no preservatives or synthetic ingredients, just pure plant goodness.”

“The 23 Best Summer Fragrances of 2023: Abel's Cyan Nori is a salty, citrus fragrance that screams summer.”

“Sustainability can be in the sustainability of the packaging material, but also in environmentally friendly extraction of the ingredients and the avoidance of synthetic ingredients. Abel ticks all boxes.”

“Best Clean Fragrance Winner of InStyle's Best Beauty Buys 2023: If I could capture a calm meditative state in a bottle, it would be this scent.”

On World Menopause Day. we celebrate women and strive to open up the conversation around perimenopause.

read more

latest journal post:
World Menopause Day

less is more

Because we owe it to nature, and it’s important in everything we do, we’re conscious of the impact of our creation and consumption. A perfume shouldn’t overwhelm a room and a brand shouldn’t overwhelm the planet. We create with intention, not excess, with one eye always on excellence and integrity over the demand for ‘stuff.’

learn more