"New Zealand natural perfume brand Abel combines biotech with the expertise of top perfumers and opens the path to innovation."
"This audacity to be unique spills into their innovative recipes, which use upcycled ingredients from the food industry as well as lab-grown natural ingredients to reduce the brand’s climate impact."
“Abel focuses on natural, high-performing scents, utilising biotechnology, natural isolates and upcycled ingredients to create its signature perfumes.”
"The brand uses some of the world’s rarest — and most expensive — ingredients (Iris Butter and Rose Absolute among them) alongside cutting-edge biotech molecules."
"Natural perfume, but make it powerful. After a decade of innovation, Abel’s reformulated fragrances blend biotech brilliance with plant-based purity."
"In a market where clean often means compromised, Abel is making 'radical fragrance' look effortless. No petrochemicals. No greenwashing. Just modern perfumes for people who care what their beauty choices stand for."
"Abel’s decade of patient innovation positions the brand not just as a luxury alternative, but as a leading example for what the entire industry could become."
"Modern perfumes for people who care what their beauty choices stand for."
