Moisturising (with a fragrance-free cream or oil) before you apply your perfume as the drier your skin, the more quickly it will absorb the fragrance oils. Perfume applied to your hair and/or clothes will last longer than perfume applied to your skin. Applying to pulse points will also help warm and develop the scent. Just remember, when applied near your nose (i.e. your neck), you become desensitised quickly from the constant smell, so although others will smell your perfume, you won’t.