Sustainable Perfume

SUSTAINABILITY

OUR APPROACH AT ABEL

At Abel we are intentional about everything we do, choosing to refrain from introducing surplus products into the world. This is why we implemented a 'one in one out' policy in our core collection. Removing a fragrance from the collection to make way for something new ensures excellence and a continually improving collection.

All components of your Abel box are able to be recycled via your local paper recycling programme or home compost. Our FSC-certified paper comes from regenerative forests sympathetic to indigenous sacred sites where the forest owner is required to employ local workers, provide training, safety equipment and a fair salary.

Chemical dyes pollute waters (and thus our food chains) and pose health threats to those who work around them. We use only vegetable dyes and soy ink in our packaging. These natural alternatives are less toxic throughout the supply chain, from the factories and people working in them to the recycling or composting of your used packaging at home, where plant-derived natural inks and dyes are readily biodegradable.

The entire Abel collection is Vegan Society certified. This means all of our products and 100% of the ingredients used have been independently verified as containing no animal ingredients or by-products throughout the manufacturing process, as well as being cruelty-free.

Our perfume caps are not made of plastic, nor are they a petroleum derived product. They are produced from a bakelite thermoset resin crafted from natural gas and plant-based cellulose (32%) derived from wood grown in sustainably managed FSC forests. Our room spray caps are made of plastic due to sourcing constraints, we have a solution for phasing these out.

Currently, 100% of our New Zealand orders are shipped carbon neutral, and over 60% of our European orders are too. Where there is an opportunity to reduce our carbon footprint, we take it.