SUSTAINABILITY
OUR APPROACH AT ABEL
one-in, one-out
At Abel we are intentional about everything we do, choosing to refrain from introducing surplus products into the world. This is why we implemented a 'one in one out' policy in our core collection. Removing a fragrance from the collection to make way for something new ensures excellence and a continually improving collection.
fsc compostable packaging
All components of your Abel box are able to be recycled via your local paper recycling programme or home compost. Our FSC-certified paper comes from regenerative forests sympathetic to indigenous sacred sites where the forest owner is required to employ local workers, provide training, safety equipment and a fair salary.
plant dyes and inks
Chemical dyes pollute waters (and thus our food chains) and pose health threats to those who work around them. We use only vegetable dyes and soy ink in our packaging. These natural alternatives are less toxic throughout the supply chain, from the factories and people working in them to the recycling or composting of your used packaging at home, where plant-derived natural inks and dyes are readily biodegradable.
vegan and cruelty free
The entire Abel collection is Vegan Society certified. This means all of our products and 100% of the ingredients used have been independently verified as containing no animal ingredients or by-products throughout the manufacturing process, as well as being cruelty-free.
From bio-plastic to biotech
VIVOMER CAPS
Our fully home compostable perfume caps are made from a plastic alternative, Vivomer. This innovative biotechnology material is stable in use but biodegrades within 20 weeks when returned to nature. Made from microbes that enzymatically break down with the soil, these caps are a fully circular solution to plastic waste. Our room spray caps are made of plastic due to sourcing constraints, we have a solution for phasing these out.
Low carbon shipping
Currently, 100% of our New Zealand orders are shipped carbon neutral, and over 60% of our European orders are too. Where there is an opportunity to reduce our carbon footprint, we take it.
