We know the term “biotech” can sound like scientific jargon, and as a result feel so far removed from the term “natural fragrance”. As a brand that uses 100% natural ingredients, we feel it’s important for us to illustrate the biotech process clearly — so you can understand how advancements in biotechnology allow us to make natural fragrance that's longer lasting and more sustainable.

Biotech ingredients are fragrance notes produced using living organisms (plant sugars, bacteria, fungi and yeasts) in a laboratory setting, using a fermentation process. Another example of this process is adding yeasts to grapes, to ferment into wine.

We use a few biotech ingredients in our Laundry Day fragrance, resulting in a longer-lasting, clearer profile due to the greater level of control over the origin and development of the ingredients.

1. A biotech aldehyde is the key figure behind the fresh laundry scent. Aldehydes originate from naturally occurring alcoholic components of many fruits, vegetables, nuts or spices.

2. A plant-derived biotech molecule known as "leaf alcohol" is behind the freshly cut grass scent.

3. And the passionfruit notes are from an upcycled molecule extracted from the skins of passionfruit.