Journal


the story behind the scent — Cobalt Amber

cobalt amber edp abel
Together, our founder and Master Perfumer created a gateway drug to natural fragrances; all the glamour of art deco Paris, encapsulated in a sassy modern day scent.
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in conversation — Desirée Pais

in conversation — Desirée Pais
Desirée Pais is the founder of Benshen, an online community, course and an intimate container for women looking to tap into their personal power and create space for inspiration through a daily practice grounded in Kundalini meditation and weekly workshops. Here, Desirée shares what she’s inspired by and what her daily practice looks like.
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city guide: melbourne

city guide: melbourne

Melbourne really is one of the world’s most dynamic (and charming) cultural urban hubs. Our founder Frances was in town for a quick three day whirlwind and shared some of her favourite spots to eat, rest and play. 

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the story behind the scent — Golden Neroli

golden neroli abel
Pure and exquisite, honeyed and rich, but not sweet, the neroli in our Golden Neroli is an ingredient like no other.
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in conversation — Joe Hammond

in conversation — Joe Hammond
Joe Hammond is a Co-Founder of Lagoon Films, Director of Photography, and artist working in Tāmaki Makaurau/Auckland. He is also the incredible talent behind Abel’s newest content. We connected with Joe on what inspires him, both personally and creatively, and found connection through the Amsterdam x New Zealand link Abel and Joe share.
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the story behind the scent — Pink Iris

the story behind the scent — Pink Iris
Our founder and Master Perfumer were facing their biggest creative challenge yet — to perfect a modern-day floral using only natural ingredients.
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in conversation — Jade Townsend

in conversation — Jade Townsend
Jade is a New Zealand-based visual artist and storyteller working at the intersection of her Māori, Pākehā and British heritage. For Townsend, her cultural identity forms in the non-translatable, the left-over and residual aspects of herself for which there is no interpretative counterpoint in relation to the other.
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city guide - Brooklyn

city guide - Brooklyn

While she typically stays in Manhattan, Frances crossed the East River this past trip and decided to explore Brooklyn. She jotted down her favourite stops for us from neighbourhood coffee shops to a special natural wine bar.

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biotech in natural fragrance

biotech in natural fragrance
A creative partnership that spans a decade and several continents, Abel founder Frances Shoemack sits down with our Master Perfumer, Isaac Sinclair, during their most recent trip to Tokyo to reminisce about the early days of Abel and what the future holds for natural perfume.
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making natural perfume: an innovative partnership

making natural perfume: an innovative partnership
A creative partnership that spans a decade and several continents, Abel founder Frances Shoemack sits down with our Master Perfumer, Isaac Sinclair, during their most recent trip to Tokyo to reminisce about the early days of Abel and what the future holds for natural perfume.
read more