Journal
city guide: tokyo
Explore Tokyo with Abel’s Founder, Frances, as she takes you on a journey through one of her favourite cities - from yoga to sashimi.
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on being mum
This Mother’s Day we tapped into our true inner circle, the team at Abel, to share about their day-to-day experiences of being working mums and the truthisms that exist within the beautiful liminal space that is motherhood.
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celebrating black anise
Our latest fragrance, Black Anise, is a scent that knows a good time. From Auckland to Tokyo, we celebrated the launch of our newest fragrance with friends of the brand (new and old!)
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the daily rituals of Abel founder, Frances
A regular cold ocean swimmer Abel founder Frances Shoemack’s grounding rituals offer more than just well-being.
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why we won’t be working this IWD
This IWD we ask ourselves – why are women around the world financially disadvantaged?
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100% vegan certified perfume
Over the last few years, we’ve taken steps to have our cruelty-free approach officially recognised through the Vegan Society. Here's how it went.
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the future looks bright
Get a window into the world of Abel founder Frances Shoemack as she reflects on the past year plus some sneak peeks for 2023.
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behind the scenes: creating Parfum Extrait
Our new Parfum Extrait line is rich in therapeutic-grade essential oils, designed to be dabbed on pulse points for a restorative scent ritual in your day. We sat down with our Founder, Frances Shoemack, to find out why she was inspired to create a therapeutic perfume line, now more than ever.
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introducing, our Abel Fabriek
Last week we very proudly welcomed our first guests to our Abel Fabriek (fabriek, pronounced fab-reek, is the Dutch word for factory).
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homeward bound
Nearly a decade ago, my husband Dave and I arrived on Dutch shores. Fresh-faced, open-minded, seeking adventure and everything else the world had to offer. We’ve recently returned home to New Zealand with a wish to put our family first, get closer to our roots (both metaphorical and literal… my gardening fingers are twitching) and a desire to simplify. In many ways, we’ve come full circle.
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