Journal
behind the scenes: creating Parfum Extrait
![behind the scenes: creating Parfum Extrait](http://abelfragrance.com/cdn/shop/articles/parfum-extrait-is-here-1.webp?v=1690169968 2000w)
Our new Parfum Extrait line is rich in therapeutic-grade essential oils, designed to be dabbed on pulse points for a restorative scent ritual in your day. We sat down with our Founder, Frances Shoemack, to find out why she was inspired to create a therapeutic perfume line, now more than ever.
homeward bound
![homeward bound](http://abelfragrance.com/cdn/shop/articles/homeward-bound-1.jpg?v=1688397464 2000w)
Nearly a decade ago, my husband Dave and I arrived on Dutch shores. Fresh-faced, open-minded, seeking adventure and everything else the world had to offer. We’ve recently returned home to New Zealand with a wish to put our family first, get closer to our roots (both metaphorical and literal… my gardening fingers are twitching) and a desire to simplify. In many ways, we’ve come full circle.
fragrance labelling and how to read it
![fragrance labelling and how to read it](http://abelfragrance.com/cdn/shop/articles/fragrance-labelling-1.jpg?v=1688397464 2000w)
Many (many) decades ago, fragrance formulas were kept secret to protect against other brands stealing their “recipe”. As technology has advanced, you only need basic scientific equipment to uncover a fragrance formula, so the original reason for not sharing ingredients has become obsolete.
green cedar
![green cedar](http://abelfragrance.com/cdn/shop/articles/green-cedar-1.jpg?v=1688397464 2000w)
While some fragrances can be exhausting to perfect, Green Cedar has been an absolute joy to slowly work on over the past two years. Its personality has presented itself with every new iteration by our Nose Isaac Sinclair. The first addition to the Vita Odor collection since it launched 18 months ago, the name Green Cedar reflects the rich scent profile of its hero ingredient, as well as a nod to the sustainable credentials of wild harvested cedarwood.