IN CONVERSATION

ZAIN ALI

Zain Ali is the founder of the London-based clothing brand ZN ALI — beautifully hand-woven textiles in buildable layers, inspired by the clothing worn by his family throughout his childhood in Pakistan. The brand is collaborative and craft-focused — beautifully made pieces with a nod to tradition, while remaining modern and wearable.

“I love the way it feels on my skin and blends with my natural scent.”

 

I CREATE —

Handwoven textiles for my brand, ZN ALI, something that ties me back to Pakistan and its incredible history of generational crafts.

 

I’M CURRENTLY INSPIRED BY —

My beautiful friends.

 

I'M READING —

Braiding Sweetgrass by Robin Wall Kimmerer.

 

I TAKE CARE OF MYSELF BY —

Cooking my mum’s recipes.

 

I CHOOSE NATURAL BECAUSE —

I love the way it feels on my skin and blends with my natural scent.

 

MY FAVOURITE ABEL SCENT —

Is Scene 02 room spray. I grew up in the English countryside, and it reminds me of summer when the house would be filled with buckets of stock from fruit picking across the farms in Cumbria. We did this a lot whenever our family would visit!

ZAIN'S FAVOURITE —
scene 02
AWARD-WINNING
scene 02
Scene 02
Fig, Marigold, Cedarwood
$100
100mL
Fig, Marigold, Cedarwood
Shop scene 02