The creative process behind CYAN NORI
FEATURING FOUNDER FRANCES SHOEMACK, AND MASTER PERFUMER ISAAC SINCLAIR
Frances and Isaac spoke recently in Paris on the creative process.
The night before the Cyan Nori launch, Frances admits she didn't sleep.
"I woke up in the night with hot sweats thinking, we're launching this crazy salty, briny ocean fragrance. Are people going to hate it?"
No one had used seaweed in perfume the way we were about to. Not in tiny amounts. An overdose.
That was in 2020, and Cyan Nori is now our best-selling fragrance.
Inspired by the power of New Zealand's ocean expanse.
