laundry day mini NEW

Citrus, Fruit, Green
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Laundry Day Eau de Parfum is a crisp, sun-filled citrus.
Inspired by the energy of spring – that evocative time of year when windows are flung open to let the outside back in, the scent of fresh grass fills the air, and laundry can be hung outside to dry. The scent of freshly cut grass and aldehydes – an accord reminiscent of fresh laundry, crisply opens the fragrance. Citrus and passionfruit heart notes brighten the scent, creating a juicy centre. Vetiver offers a cool and woody dry down, that lasts on the skin throughout the day. This balanced blend of fresh, green citrus is perfect to welcome the spring, or call to mind its optimism.

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TOP Cut grass, aldehydes
HEART Lime, passionfruit
BASE Vetiver
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Scent
A verdant, sun-filled citrus, Laundry Day is a crisp, bright scent with zingy, sour-but-sweet notes of lime and passionfruit — softened by a creamy vetiver dry down.  
Mood
The first day of spring — hanging freshly washed sheets on the washing line with cut grass underfoot, a clear blue sky overhead, and a glaring sun filling your vision with halos. Laundry Day evokes the uplifting energy and freshness of spring, year-round. 
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INGREDIENT ORIGIN
aldehyde c12 *plant derived aldehyde note
hexenol cis-3 *plant derived green tea note
bergamot oil Italy
lime oil west india
orange oil south africa
neroli oil tunisia
green tea extract *plant derived green tea note
decalactone gamma *naturally derived creamy note
passionfruit symtrap recovery *upcycled passionfruit note
magnolia flower china
vetiver oil haiti
ambroxan *plant derived ambergis note
ambrettolide *plant derived musk note
ketamber *biotech ambergris note
Base: Grain Alcohol (Not Denatured) - Italy *Organic (Eau De Parfum Only.)
100% natural fragrance
Master Perfumery
Biotechnology
Transparency

100% natural fragrance

We believe nothing is more important than what’s inside the bottle. We subvert the misconception that natural ingredients aren’t enough. The very original perfumery palette, nature provides everything our Master Perfumers and innovative scientists need to create distinct, sophisticated modern perfume, surpassing petrochemical-derived synthetics.

Our fragrances are made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem. All of our products are vegan and cruelty free with all ingredients ethically sourced. We believe in complete ingredient transparency and provide a full list of ingredients in all our fragrances.

Master Perfumery

New Zealand's only Master Perfumer, Isaac Sinclair became Abel Founder Frances' first ally in the quest to disrupt an industry that didn't believe natural perfume could be chic, modern, or stand up alongside the world's best.

"Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone." - Isaac

Biotechnology

Our approach to perfumery combines the innovation of biotechnology with the artistry of master perfumers. Biotechnology uses living organisms to grow, enhance and elevate our ingredient palette, eliminating the need for petrochemical-derived synthetics. It allows us to craft sustainable, long-lasting scents that work with — not against — the rhythms of nature.

Transparency

From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.

The fragrance world has always been shrouded in secrecy. At Abel, we’re passionate about changing that. From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.

Always conscious of our environmental footprint, we never introduce a new fragrance to our core collection without removing one first. Defying industry trends of excess, our ‘one in, one out’ policy embodies the mindful approach underscoring everything we do.
“Upcycled passionfruit skins add a ripe sweetness, further building on Laundry Day’s bright, effervescent character.”
“Abel's latest Eau de Parfum, ‘Laundry Day’, is its most advanced scent yet, made almost entirely with renewable and biodegradable technology.”
laundry day

On a dark Parisian Autumn’s day in the lab with Isaac, I found myself dreaming of the crisp spring air back home in New Zealand. For me, there’s something deeply uplifting about springtime and the reawakening it signifies. I turned to our master perfumer Issac with the idea to capture this feeling in a bottle, something he immediately understood. 
We got lost in the feeling of that first day of spring - when you throw open your windows and anticipate the beauty of the season ahead. Inhale the sweet aroma of freshly cut grass and take joy in the ritual of hanging your sheets on the line, knowing they'll dry crisp and fresh. Originally we coined this creative idea ‘Laundry Day’ purely as a working name, but it stuck, and Laundry Day became a metaphor for all that is possible in the change of the seasons.
To capture the energy of spring, Laundry Day opens with a zesty cut grass and biotech aldehyde accord, has an upcycled passionfruit and lime heart, and a rich vetiver base.
The overall effect is a verdant, sun-filled citrus that reawakens the senses. Transporting you to spring, no matter where you are, or what season you’re in. 
Frances

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