WHAT IS NATURAL FRAGRANCE?

If a product claims to be natural, is it really?

Unfortunately there are no firm laws in the beauty industry around what can be advertised as “natural” — including fragrance. Most ingredients used in the fragrance industry are derived from non-renewable petrochemicals. There are a number of "clean" brands who use *mostly* natural ingredients, but the non-natural ingredients they use, such as fixatives, solvent and preservatives, can ultimately be the most harmful.

What is the point of using a “natural” product when it still has the harmful chemicals you are trying to avoid?

"A number of brands use *mostly* natural ingredients, but the small percentage of non-natural ingredients can ultimately be the most harmful."

1. All ingredients are sourced from nature or started their life as a plant, yeast or fungi.

2. Contains zero petrochemicals (ingredients derived from petroleum).

3. Contains no colours, UV filters, preservatives or fixatives.

It is challenging to create a fragrance using 100% natural ingredients, which is why not many fragrance brands do it. The main challenges being lasting-power, batch consistency and preservation — issues that many companies turn to synthetic ingredients to solve.

At Abel we value integrity and transparency. We are committed to using only 100% natural ingredients in our fragrances, with no shortcuts or misleading language. Every single one of our ingredients started its life as a plant, yeast or fungi and our scents contain zero petrochemicals.