Black Anise is a scent that knows a good time. The kind of fragrance that follows you through the night, a sultry scent companion from first sip to shades drawn. From Auckland to Tokyo, we celebrated the launch of our newest fragrance with friends of the brand (new and old!)
Reuniting for the first time in nearly four years, our founder Frances Shoemack, and master perfumer Isaac Sinclair, came together in Tokyo for the Black Anise launch and reflected on the creation process, a journey very different from those that came before it.
“As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone. Naturals have an (often misguided) reputation for being simple, subtle and organic smelling.”, explains Sinclair.